Stage Atlas (stageatlas.info) is a global theatre discovery platform conceived, designed, and built by Aileen M. Kelly. It aggregates live theatre listings from across the world, integrating real-time ticketing data via Ticketmaster and Eventbrite APIs, and deploys on Netlify.

There was no client brief. The problem was identified, the product was defined, and the design and build were executed in full.

Scope of work

Concept and product definition — identifying the gap in theatre discovery infrastructure and defining the platform’s scope, audience, and information architecture from scratch.

Brand identity — naming, logotype, typography, and visual language developed to position Stage Atlas as a serious reference tool rather than a consumer entertainment product.

UX/UI design — interface design across the full platform, balancing the complexity of aggregated international listings with a clean, navigable user experience.

Web development — full build and deployment, including API integrations with live ticketing platforms and ongoing technical maintenance.

Notes

Stage Atlas is an independent project with no external funding or client. It demonstrates the full range of Aileen’s practice — from strategic concept through to shipped product — and reflects a long-standing interest in the infrastructure of cultural production rather than its surface.