Little Big Yoga Yoga Studio
2019–2023
Little Big Yoga was a yoga studio concept founded and designed in full by Aileen M. Kelly in Barcelona. From brief to closure, every design decision was hers — the name, the brand, the space, and the materials that represented it.
Scope of work
Brand identity — logotype, typography, colour system, and visual language developed from scratch to position the studio as calm, considered, and accessible without defaulting to wellness cliché.
Interior design — spatial planning and design direction for the studio environment, balancing functional requirements with a coherent material and atmospheric language.
Print — all studio materials, including signage, schedules, and collateral, designed and produced in-house.
Digital — website and social presence developed and maintained throughout the studio’s operation.
Notes
Little Big Yoga was a pandemic project. It is included here as a demonstration of end-to-end design ownership — from naming and identity through to the built environment — rather than as an active client.
