Creative English.cat

Creative English.cat was an English language school for children and young adults in Barcelona, founded and designed in full by Aileen M. Kelly. It ran for eight years — long enough to establish a coherent institutional identity across every surface it occupied. Scope of work Brand identity — logotype, typography, colour system, and visual language developed to position the school as rigorous and child-friendly without condescension. The identity needed to work for two audiences simultaneously: the students and the parents making enrolment decisions. Print — all school materials designed and produced in-house, including prospectuses, term programmes, and classroom collateral. Digital — website and social presence developed and maintained across the full eight years of operation, updated as the school grew. Physical environment — signage and environmental design for the school's physical space, extending the brand identity into the built environment. Notes Creative English.cat closed in 2021. It is included here as a demonstration of sustained brand stewardship over eight years — building and maintaining a coherent visual identity across a growing institution from founding through to closure.