Aileen M Kelly

Ascoli Gender Neutral Campaign 2021

In the summer of 2021, I collaborated with the brand Ascoli, an Italian fine leather company based out of Genoa. Together we began a campaign, promoting their gender neutral leather material goods, newly arrived to Barcelona. My main assignment was to research the concept of “gender neutrality”, interview individuals regarding the topic, within Barcelona.

We then contacted popular hotels and offered photoshoots with Ascoli 1908 products and local models. The idea was not only to reach a different kind of clientele and introduce Ascoli 1908 into Barcelona, but also to create contact and advertising for local business, which was crucial after the pandemic. The attached pitch deck was sent to various locations throughout Barcelona.

Given the pandemic restrictions, we had to postpone the shoots until April 2022.