Actor's Workshop
Rebranding

Modernizing a local acting studio material in Barcelona to appeal to a younger generation of talent.

Studying in a small acting school here in Barcelona to improve my presentation abilities and public speaking, I offered to use my design knowledge to update their current logo and organize the information and documents handed out to the students. Not only make the material easier on the eyes and more up-to-date, but also to make it easier for the professor himself to use and to reference.

Sticking with the original logo, I chose to use a slightly more updated version of the font, Futura, while refreshing the colors. I also then applied the new color scheme to all of the documents for the students, following the teacher’s request for “cleanliness and minimalism”.  I organized the given information, giving all of the material consistency while editing and updating in the English language.